The question "how much does a booth cost?" or "how much for a cafe fit-out?" has no single answer. But there's an understandable cost structure, and benchmarks brand managers can use for planning.
Main production cost components
- Design & engineering, 5-12% of total. Concept, 3D render, technical drawing.
- Material, 35-50% of total. Multiplex, HPL, acrylic, metal, LED, finishing.
- Production (including CNC), 20-30% of total. Precision cutting, fabrication, assembly.
- Finishing, 10-15% of total. Paint, laminate, polishing, detail.
- Installation, 8-15% of total. Loading, onsite setup, crew.
Work categories and 2026 price ranges
Exhibition & Event Booth
Custom exhibition booth: IDR 3-12M per m² for 30-100m² sizes. Premium with LED wall + special features: IDR 8-18M per m². Small booths (9-18m²) with shell-scheme mods: IDR 15-40M flat.
Interior Fit-Out (Cafe, Office, Clinic)
Cafe/restaurant fit-out: IDR 4-10M per m² (depending on finishing tier). Office fit-out: IDR 3-8M per m². Clinic with medical standards: IDR 5-12M per m² (higher due to material regulation).
Retail & Signage
Acrylic signage (3D letters, neon sign): IDR 500k-3M per letter depending on size and finishing. Retail shop display: IDR 5-20M per linear meter. Seasonal window display: IDR 15-50M per set.
Custom Furniture
Custom reception desk: IDR 15-80M (depending on material & size). Cafe kitchen set: IDR 8-20M per linear meter. Built-in retail display: IDR 5-15M per linear meter.
CNC Service (White-Label)
CNC Laser acrylic cutting: IDR 150-500/cm² depending on thickness. CNC Router multiplex: IDR 200-600/cm². Minimum order typically IDR 500k. Standard lead time 2-5 days, rush 24-48h with 30-50% premium.
Factors impacting price
- Material tier, standard vs premium multiplex (Meranti vs Yellow Meranti), local vs imported HPL
- CNC complexity, simple cutting vs multi-layer + engraving
- Finishing, duco vs melamine vs laminate vs manual painting
- Lead time, rush projects (< 14 days) add 20-40% premium
- Installation location. Jakarta standard, outside Jakarta adds 5-15% logistics
- Reusability, modular multi-show booths cost more first show but save 40-60% on next shows
Why first-hand producer pricing is more transparent
Producers with their own workshop and CNC can break down: material X million, CNC cutting X hours, finishing X people X days. Agents who subcontract can't, they give lump-sums because they don't know their vendor's detailed costs. Brands requesting detailed breakdowns are usually screening producers vs agents.
Optimizing budget without sacrificing quality
- Brief with specific numbers , "IDR 200M budget" more effective than "best possible"
- Invest in modular design, first show 10% premium, shows 2-3 save 40%+
- Freeze scope early. H-21 minimum for booth, H-30 minimum for fit-out
- Choose transparent partners on cost breakdown, avoid lump-sums without detail
- Ask: what % production in-house vs subcontract, higher in-house = more stable pricing
Conclusion
Production pricing is a function of material, complexity, lead time, and who produces. First-hand producers with their own CNC can offer more efficient and transparent pricing. Aware brands in 2026 screen contractors not just by final price but by explainable cost structure.
